BENGOLDCREATIVE is the online portfolio of Ben Gold, a design professional with over 20 years experience working at a variety of advertising, branding and design firms. From Young & Rubicam, Madison Design, G2 Worldwide, Grey Global Group and Spring Design Partners to name a few, I have developed a broad range of experience creating, developing and activating global and domestic brands across multiple touch points.
Currently, I consult as an independent creative resource in the New York area with strengths in Advertising, Brand Identity, Package Design, Retail/In-Market Communications, Consumer/ Shopper Promotions, Visual Asset and Equity Management, Guideline Development, Photography Direction and Execution, Website Design, Program Implementation, Design Organization and Process Improvement.
I'm a Creative Director with the analytical approach of a Strategist and the processes of an Account Director. I believe my job isn’t my title, it's the responsibilities I have to my clients and the teams I work with. I have had the honor of working with and learning from some of the smartest people in the business. Unlike many Creative Directors, I remain very hands on and I prefer to lead by example and instruction.
I grew up in the business of advertising and in a way it's in my bones. Photography, graphic art and creative thinking were embedded in me at an early age. They continue to allow me to explore and integrate new, innovative methods and tools to deliver fresh composition, designs and creative solutions. Advertising and design has never felt like a job, it’s what I do.
With each project I strive to improve, grow, and build success and understanding with my clients by communication through design thinking.
"Photography, graphic art and creative thinking were embedded in me at an early age. They continue to allow me to explore and integrate new, innovative methods and tools to deliver fresh composition, designs and creative solutions."
Below are clients for whom I've directed or contributed work:
Beefeaters Pet Foods
British American Tobacco
Brown & Williamson
Extell Development Co.
New York Lottery
92nd Street Y
Port Authority of NY & NJ
Trade Commission of Spain
UL Underwriters Laboratory
United States Postal Service
Variant Group Financial Services
Copyright © 2015 Ben Gold. All Rights Reserved. Images from this site may not be reproduced without prior written permission. Featured brands
are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.