​BENGOLDCREATIVE is the online portfolio of Ben Gold, a design professional with over 20 years experience working at a variety of advertising, branding and design firms. From Young & Rubicam, Madison Design, G2 Worldwide, Grey Global Group and Spring Design Partners to name a few, I have developed a broad range of experience creating, developing and activating global and domestic brands across multiple touch points.

Currently, I consult as an independent creative resource in the New York area with strengths in Advertising, Brand Identity, Package Design, Retail/In-Market Communications, Consumer/ Shopper Promotions, Visual Asset and Equity Management, Guideline Development, Photography Direction and Execution, Website Design, Program Implementation, Design Organization and Process Improvement.

I'm a Creative Director with the analytical approach of a Strategist and the processes of an Account Director. I believe my job isn’t my title, it's the responsibilities I have to my clients and the teams I work with. I have had the honor of working with and learning from some of the smartest people in the business. Unlike many Creative Directors, I remain very hands on and I prefer to lead by example and instruction.

I grew up in the business of advertising and in a way it's in my bones. Photography, graphic art and creative thinking were embedded in me at an early age. They continue to allow me to explore and integrate new, innovative methods and tools to deliver fresh composition, designs and creative solutions. Advertising and design has never felt like a job, it’s what I do.

With each project I strive to improve, grow, and build success and understanding with my clients by communication through design thinking.