Ben who?

 ​BENGOLDCREATIVE is the online portfolio of Ben Gold, a design professional with over 20 years experience working at a variety of advertising, branding and design firms. From Young & Rubicam, Madison Design, G2 Worldwide, Grey Global Group and Spring Design Partners to name a few, I have developed a broad range of experience creating, developing and activating global and domestic brands across multiple touch points.

 

Currently, I consult as an independent creative resource in the New York area with strengths in Advertising, Brand Identity, Package Design, Retail/In-Market Communications, Consumer/ Shopper Promotions, Visual Asset and Equity Management, Guideline Development, Photography Direction and Execution, Website Design, Program Implementation, Design Organization and Process Improvement.

 

I'm a Creative Director with the analytical approach of a Strategist and the processes of an Account Director. I believe my job isn’t my title, it's the responsibilities I have to my clients and the teams I work with. I have had the honor of working with and learning from some of the smartest people in the business. Unlike many Creative Directors, I remain very hands on and I prefer to lead by example and instruction.

 

I grew up in the business of advertising and in a way it's in my bones. Photography, graphic art and creative thinking were embedded in me at an early age. They continue to allow me to explore and integrate new, innovative methods and tools to deliver fresh composition, designs and creative solutions. Advertising and design has never felt like a job, it’s what I do.

 

With each project I strive to improve, grow, and build success and understanding with my clients by communication through design thinking. 

"Photography, graphic art and creative thinking were embedded in me at an early age. They continue to allow me to explore and integrate new, innovative methods and tools to deliver fresh composition, designs and creative solutions."

Below are clients for whom I've directed or contributed work:

 

Beefeaters Pet Foods

BirdsEye Foods

BoxVentures

British American Tobacco

Brown & Williamson

Cablevision

Carlyle Group

Chef's Warehouse

Colgate Palmolive

ConAgra Foods

Datacolor

DuPont Lycra

Extell Development Co.

Food Emporium

Glaxo SmithKline

Grey Worldwide

G2 Worldwide

Heinekin

KFC

Kmart

Kraft Foods

Krups Inc.

Mars

Mondelez

Nabisco

New York Lottery

92nd Street Y

Olive Garden

Port Authority of NY & NJ

P&G

Restoration Hardware

Schering-Plough

Slim-Fast

Sony

Topps Co.

Trade Commission of Spain

UltraShip TMS

UL Underwriters Laboratory

United States Postal Service

Variant Group Financial Services

Victoria’s Secret

 

Copyright © 2015 Ben Gold. All Rights Reserved. Images from this site may not be reproduced without prior written permission. Featured brands

are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.