I've had the privilige of working on some of the world's most recognizable brands delivering bold, creative solutions across a wide range of industries including realestate, healthcare, non-profits, the arts, consumer packaging, government agencies, and more.
BRAND DEVELOPMENT & ACTIVATION
As Design Director at Madison Design, the United States Postal Service needed to modernize its image for a faster moving world competing with E-Mail, UPS and FedEx to name a few. We updated the traditional eagle symbol at rest on its bar created by Raymond Loewy, and streamlined its look to imply speed and reliability for an increasingly demanding consumer. Working directly with the USPS Manager of Corporate Identity I was often referred to as the "Postal Logo Cop" where I was responsible with the implementation of the new look across multilpe consumer touch points.
Olive Oil From Spain
CONSUMER AWARENESS PROMOTION
Creating a premium, unified look for the promotion of over 25 imported brands of Olive Oil from Spain, at G2 we helped raise US awareness of Spain’s production of olive oil and the fact that it produces more product annually than Italy. The promotion was supported by development of the website for The Trade Commision of Spain, as well as a full-scale marketing and ad campaign highlighting prominent chefs from around the country that use Spanish olive oil exclusively.
Avery & The Rushmore
As Creative Partner at G2, our Extell client needed to introduce their ground breaking residential buildings “avery” and "The Rushmore" luxury properties to prospective investors. From naming / branding and sales materials to a fully experiential sales center that captured what a luxury lifestyle is like living on Riverside South in NYC, every touchpoint needed to reinforce the true definition of premium quality.
GLOBAL BRAND RELAUNCH
As the world’s leading product safety testing and certification organization, Underwriters Laboratories Inc. (UL) is synonymous with safety. The UL Mark is the most recognized and trusted symbol of safety but had become disconnected in markets around the world that had begun to utilize it's own versions of the mark. At G2 we developed an internal employee campaign that established a refreshed contemporary look for the company and unified the brand for it's global audience.
Kraft / Mondelez
As ACD at Spring Design Partners, I was tasked with overseeing the introduction and aligniment of current and new product offerings as well as cross brand promotions within the Kraft / Mondelez portfolio of products. From Nabisco, to Kraft Cheese to Planters, each brand presented unique challenges when introducing a new product or promotion to market.
Copyright © 2015 Ben Gold. All Rights Reserved. Images from this site may not be reproduced without prior written permission. Featured brands
are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.